What is Link Equity?
Link equity is the value of links pointing to a website or web page. It is an important factor in Search Engine Optimization(SEO), as it helps search engines determine the authority and relevance of a website or page.
Link equity is determined by the quantity and quality of the links pointing to a website or page. A link from a high-authority website is more valuable than a link from a low-authority website. Additionally, the anchor text of a link is important, as it helps search engines understand the context of the link.
Link equity is also influenced by the age of a website or page. A website or page that is older and has more links is likely to have more link equity than a newer page with fewer links.
Link equity is important for search engine optimization because it helps search engines determine the relevance and authority of a website or page. Websites with higher link equity tend to rank higher in search engine results pages (SERPs).
