What is Keyword Cannibalization?

Welcome to TopWebMentor!
Today we’re taking a look at what Keyword Cannibalization is and how we can avoid it.
Let’s dive in.

What is Keyword Cannibalization?

Keyword cannibalization is a situation where two or more web pages on a website are competing for the same keyword.

This can happen when a website’s content is not organized properly, and multiple pages are targeting the same keyword.

For example, if you have a blog post about digital marketing and another blog post about SEO, and both of them are targeting the keyword “digital marketing”, then you have keyword cannibalization.

Why is Keyword Cannibalization Bad?

Keyword cannibalization is bad for two main reasons.

First, it can lead to decreased rankings in search engine results, as search engines may not be able to determine which page should rank higher.

Second, it can lead to lower conversions, as visitors may be confused as to which page they should visit.

How to Avoid Keyword Cannibalization?

There are several steps you can take to avoid keyword cannibalization. Here are a few tips to get you started:

1. Use Unique Titles for Each Page: Make sure each page has a unique title and meta description so that search engines can easily identify them.
2. Use Different Keywords for Each Page: If possible, use different keywords for each page so that they don’t compete with each other.
3. Use 301 Redirects: If you have pages that are targeting the same keyword, use a 301 redirect to send visitors to the most relevant page.
4. Monitor Your Rankings: Monitor your rankings regularly to make sure there is no keyword cannibalization happening.

Conclusion

Keyword cannibalization can be damaging to your website’s SEO and conversions.

By following the tips outlined above, you can make sure that your website is not suffering from keyword cannibalization.

I hope this blog post has been helpful in understanding the basics of Keyword Cannibalization.

Thanks for reading!