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Today we’re taking a look at what Cart Recovery is and how it can help boost your eCommerce business.
Let’s dive in.
What is Cart Recovery?
Cart recovery is the process of recovering carts (i.e. online shopping carts) that were abandoned by customers before they completed a purchase.
It is a marketing strategy used by eCommerce businesses to try and convert abandoned carts into sales.
Why is Cart Recovery Important?
Cart recovery is important because it helps eCommerce businesses to recover lost sales and boost revenue. Studies have shown that around 69% of online shopping carts are abandoned before the customer completes the purchase, and cart recovery is a great way to try and recover some of those lost sales.
How to Implement Cart Recovery?
Cart recovery can be implemented in a variety of ways. Here are a few tips to get you started:
- Send Reminder Emails: Send reminder emails to customers who have abandoned their carts, reminding them of their items and offering discounts or other incentives to encourage them to complete the purchase.
- Send Abandoned Cart Emails: Send emails to customers who have abandoned their carts and let them know that their items are still available.
- Offer Discounts: Offer discounts and special offers to customers who have abandoned their carts, as this may encourage them to complete the purchase.
- Use Retargeting Ads: Use retargeting ads to remind customers of their abandoned carts, and offer discounts or other incentives to encourage them to complete the purchase.
- Offer Free Shipping: Offer free shipping to customers who have abandoned their carts, as this may encourage them to complete the purchase.
Conclusion
Cart recovery is an important part of any eCommerce business, as it helps to recover lost sales and boost revenue. By following the tips outlined above, you can implement an effective cart recovery strategy for your business.
I hope this blog post has been helpful in understanding the basics of Cart Recovery.
Thanks for reading and Good luck!
