What is a Banner Ad?
Welcome to TopWebMentor! Today, I’m going to be talking about banner ads. A banner ad is an advertisement that appears at the top or bottom of a website or web page. Let’s get started. What Is a Banner Ad? A…
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What is Performance-Based Marketing?
What is Performance-Based Marketing? Performance-based marketing (PBM) is a type of advertising where the advertiser pays only when a desired action is taken by the customer. This could include clicking on an ad, making a purchase, or filling out a…
What is Pay-Per-Click (PPC)?
Pay-Per-Click (PPC) is a type of online advertising model that has revolutionized the way businesses reach out to potential customers. In this model, advertisers pay a fee each time one of their ads is clicked on by a user. PPC…