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Today we’re taking a look at what Keyword Competition is and how we can use it to our advantage.
Let’s dive in.
What is Keyword Competition?
Keyword competition is the amount of competition you have to face when trying to rank a particular keyword in the search engine results pages (SERPs).
It is used to measure the level of difficulty involved in ranking for a given keyword or phrase.
When it comes to keyword competition, there are two types: on-page and off-page.
On-page competition is the amount of competition you have to face when trying to rank a particular keyword or phrase on the actual page you are trying to rank.
Off-page competition is the amount of competition you have to face when trying to rank a particular keyword or phrase on other pages on the web.
Why is Keyword Competition Important?
Keyword competition is important because it helps you to decide which keywords you should target and which ones you should avoid.
By understanding the level of competition for a given keyword, you can make an informed decision about whether it’s worth the effort to try and rank for it or not.
Furthermore, understanding keyword competition also helps you to know what type of content you should create to rank for a given keyword.
If the competition is too high, you may need to focus on creating more comprehensive content to have a chance of ranking for the keyword.
How to Measure Keyword Competition?
There are several tools you can use to measure keyword competition.
Some popular options include Google’s Keyword Planner, SEMrush, Ahrefs, and Moz’s Keyword Explorer.
You can also use a combination of these tools to get a better understanding of the keyword competition. For example, you could use Google’s Keyword Planner to get an idea of the search volume for a keyword and then use Moz’s Keyword Explorer to get an estimate of how difficult it is to rank for that keyword.
Conclusion
Keyword competition is an important factor to consider when planning a keyword strategy. By understanding the level of competition for a given keyword, you can make an informed decision about whether it’s worth the effort to try and rank for it or not.
I hope this blog post has been helpful in understanding the basics of Keyword Competition.
Thanks for reading!
